The adverts and their current YouTube view count still suggest a LOT of work needs to be done still.
This is Pato O'Ward 12K
This is Alex Palou 16K
This is Josef Newgarden 40K
It's not the be all and end all, but interesting nonetheless.
I think IndyCar's fundamental problem is a lack of jeopardy. Same car wins every race after all. Good luck to them though, will be interesting to see if there's a measurable benefit.
Great point! From what I've seen, I think most people are interacting with the videos on TikTok and across other social media platforms like Instagram. I did see searches for IndyCar spiked yesterday and today.
The adverts and their current YouTube view count still suggest a LOT of work needs to be done still.
This is Pato O'Ward 12K
This is Alex Palou 16K
This is Josef Newgarden 40K
It's not the be all and end all, but interesting nonetheless.
I think IndyCar's fundamental problem is a lack of jeopardy. Same car wins every race after all. Good luck to them though, will be interesting to see if there's a measurable benefit.
Great point! From what I've seen, I think most people are interacting with the videos on TikTok and across other social media platforms like Instagram. I did see searches for IndyCar spiked yesterday and today.